Creating Goodness with Pitchfork

Pitchfork Music Festival

Learn all the ways beyOnd® partnered with Pitchfork to celebrate the fact that pets rock.

We believe that to bring our Ingredients for Good™ to life, we've got to get off our own turf once in awhile. That's why in 2012 we teamed up with the people at Pitchfork to inspire a music-loving community to join us in making a positive difference for pets and the world we share.

How did we do that? A couple ways:

1. Underwriting the Sustainability Efforts at The Pitchfork Music Festival

As a premier sponsor of the 2012 Pitchfork music festival, we helped to make recycling at the festival a little easier, giving concert-goers more ways to make small efforts for sustainability while enjoying their shows.

2. The Pets Rock Hub

We wanted to inspire the community to share their love for pets. That's why we created the Pets Rock Hub, a place where musicians and fans uploaded their pictures of their pets for a chance to win VIP passes to the Pitchfork Music Festival.

3. Festival Posters from Designers Who Share Our Passion

To commemorate our partnership with Pitchfork, we roped in some of our favorite designers to create a series of four pet-themed gig posters. Check our the pet-rockin' posters from Brent Couchman, Lab Partners, Tad Carpenter and Eight Hour Day, some of the country's most exciting design talent.

4. Presenting Recaps of the Festival

We were happy to present all the post-festival coverage of the Pitchfork Music Festival on, so that people who didn't get to go could feel like they didn't miss out, and people who did could revisit their favorite moments. 

5. Pitchfork Sent Two Lucky People to Paris

The Pitchfork Music Festival is so impactful that it even happens overseas. To say merci, Pitchfork sent one lucky sweepstakes winner and their guest to see what the Paris Pitchfork Music Festival is all about.